JACKSONVILLE, Fla. – For the first time in more than 30 years, the Georgia-Florida game is not being played in Jacksonville this weekend, and local businesses are already feeling the impact.
The annual rivalry game, which generated $45 million in total economic impact last year, including $26 million spent directly by visitors, has moved away for the next two years while EverBank Stadium undergoes construction. The game is in Atlanta this year and Tampa in 2027 before returning to Jacksonville in 2028.
The absence is visible outside EverBank Stadium, where RV City, a tailgating tradition tied to the game, sits empty…