A proposed 30-story Hard Rock hotel at the former Berkman II site drew enthusiasm from Jacksonville’s Downtown Development Review Board, along with calls for stronger Riverwalk connections and a design that reflects the city’s identity.
Florida Innovation Capital presented preliminary plans to the board at a special workshop at City Hall on Thursday, Oct. 1, with Michael Munz, the firm’s founder, president and general partner, calling the proposed project “a spectacular addition to the downtown.”
“This Hard Rock is going to give Jacksonville’s musical identity a real lift and a global lift, which I think it’s deserving of,” Munz said. “The musical heritage spans not only decades but actually centuries.”…