Insurgent’s Prize-Winning Prime Rib Sandwich Gets a Permanent Home

In 2024, Sam and Gabby Lopez drove their food trailer to Graham for the Food Truck Championship of Texas with $28 in the bank. By the next morning an automatic payment had them at negative $361. They cooked anyway. Their Shaved Prime Rib Sandwich won Grand Champion and a $10,000 check.

That sandwich now has a permanent address. Insurgent opens Saturday, Nov. 21, as a walk-up counter inside The Market building at the Dallas Farmers Market, 920 S. Harwood St., Suite 174. Hours are 11 a.m. to 7 p.m. daily.

The prime rib still gets buttermilk dressing, red wine-braised cabbage and onions, and jus. The Koji Fried Chicken Sandwich pairs koji-marinated thigh with deviled egg aioli and house pickles, and the Steak Sandwich stacks grilled flank steak with tamari-pickled shallots. The bread comes from La Casita Bakeshop in Richardson, the James Beard Award-nominated bakery run by Maricsa Trejo.

Beyond sandwiches, the Lechon Bowl puts crispy pork belly over garlic fried rice with calamansi mayo, and the always-vegan Market Special changes with the local vegetables…

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