MEMPHIS, Tenn. (WMC) – A group of grieving mothers from Memphis and North Mississippi is turning their personal tragedies into a public warning, taking their message directly to local streets through a new billboard campaign aimed at saving lives from counterfeit drugs and illicit fentanyl.
The initiative, part of a campaign titled “They Thought They Had Tomorrow,” features the faces of local young people lost to overdose and drug poisoning. The billboards are now on display along major Memphis thoroughfares, including Poplar Avenue, Lamar Avenue, and North Cleveland Street.
On Saturday, the mothers plan to visit each site to honor their children.
The local effort follows a recent tragedy in Oxford, Mississippi, where two University of Mississippi students died of suspected drug overdoses on the same day. For these mothers, the news reopened wounds they know all too well…