Bojangles bets breakfast, boneless chicken will spur national growth

LAS VEGAS — Bojangles just notched two record years for store openings, but now it’s easing off the gas pedal. By slowing its development pace, the Southern chicken chain hopes to focus on filling in recent market entries, said Brooks Speirs, Bojangles’ vice president of franchise sales.

“Instead of having two stores [in one market], let’s get to five before we go in a brand new market,” Speirs said, outlining the chain’s approach to growth in 2027 at the Restaurant Finance and Development Conference in Las Vegas this week. “[We’re] a bit more focused on slowing down.”

Speirs said Bojangles is particularly keen on building up its presence in Florida, Texas, Arizona, Ohio, Pennsylvania, Kentucky and New York, before moving into more markets…

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