Since 1935, the Housing Authority of the Birmingham District has been committed to providing affordable housing to Birmingham residents. Now known as Birmingham Housing, the organization’s new name signals a new focus. Birmingham Housing is embracing a holistic approach that supports a pathway to economic freedom, provides educational opportunities, promotes health and wellness, and connects residents to resources that help them achieve greater independence.
Although leadership initiated the rebranding effort, the organization said it sought feedback from people who work for and are served by the agency.
Denita Clara Bearden, whose responsibilities as chief administrative officer included coordinating the process, worked directly with the branding consultant after the vendor was selected. Her role involved arranging meetings, collecting research, coordinating briefings and reviewing recommendations…