Veteran Restaurant Operator Brings Four Decades of Experience to Launch Eight New Texas Locations
Fans of chef-inspired comfort food in Texas have something exciting on the horizon. The Melt, the premium fast-casual brand famous for its Angus and Wagyu MeltBurgers, has inked its very first franchise development agreement. The company is teaming up with seasoned restaurant operator Syed Ahmad to open eight new locations across the Dallas-Fort Worth and Austin markets.
Founded in San Francisco back in 2011, the brand operates 24 company-owned restaurants and spent roughly 15 years perfecting its menu, kitchen layouts, labor model, and operating systems before launching its franchising program earlier this year. For Ahmad, jumping on board meant getting in on the ground floor of a proven business rather than taking a gamble on an untested concept…