Jesse Boy Korean fried chicken soft opens in River Park. ‘I love feeding people’

The newest restaurant at River Park Shopping Center is run by faces familiar to Fresno.

Ajay Hira and Jesse Cho, the owners of Jesse Boy, also own the Yogurtland a few doors down.

They opened the doors Friday to a steady stream of people eager to try out their food with a $5 sampler. The sampler comes with a chicken wing, a tender and a piece of breaded and fried cauliflower, as well as a bed of fries and a container of sauce. Hira estimated that by mid-afternoon Jesse Boy had already served more than 200 customers, having only opened at 11 a.m…

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