The neighborhood bakery café is having a moment — and few brands are riding that wave harder than Paris Baguette. The global bakery chain has just planted its flag in Novato, California, opening a new location at 15 Rowland Way that marks its 85th café in the state and another data point in one of the most aggressive expansion stories in North American foodservice.
Behind the counter is franchise owner Sukhwinder Singh, who has turned a personal love of quality pastry into a two-unit operation. Novato is his second Paris Baguette, following his first in Brentwood — and it’s a genuine family affair, with his wife and children working daily operations from the bake station to the register…