Colorado Springs’ Once Upon A Child Celebrates Grand Reopening

A local business that has been giving back to local families for a decade is emerging from the pandemic and reopening Thursday, April 15th with double the retail space and triple the inventory.

Once Upon A Child in the Woodmen Valley Shopping Center is holding a grand re-opening Thursday through Saturday to celebrate both their tenth anniversary and a significant expansion of their store.

“We have a lot to celebrate: 10 years of community support, a gorgeous new interior, more inventory than ever, and we hope, a beginning of a return to normalcy in family and shoppers’ lives,” said Porscha Shideler, owner of the two Colorado Springs Once Upon A Child outlets.

The franchise chain’s business model is built around giving back to the community. The store buys gently used children’s clothes, shoes, toys and other kids’ gear, putting cash into local pockets and back into the local economy. All items are deeply discounted from retail prices, and if they go unsold too long, they’re discounted to one dollar. After 90 days, all items are donated to local charities.

Since opening in 2011, Shideler’s two Once Upon A Child stores in Colorado Springs have paid out about $4 million in cash to local people selling gently used children’s goods, and donated roughly $300,000 in the same goods to local charities like Springs Rescue Mission, TESSA and Life Network.

“The past year has been tough for many families due to Covid, lost jobs and the economic downturns. We’ve been able to help a lot of local families get through the hard times with both discounts for things they need and cash for things they don’t,” Shideler said.

The three-day celebration at the north Colorado Springs store will include balloon pops with deep discounts Thursday, gifts for the first 25 customers on Friday, and gift card giveaways all day Saturday.

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