FOX 17 first introduced you to Robinson’s Popcorn in August 2022 on FOX 17 Unfiltered.
At that time, the black-owned business was operating out of the back of a Big Apple Bagels in Holland. Fast forward a year and a half, and their brand has completely taken off, with no signs of slowing down.
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Growing up in Grand Rapids, owner Benjamin Robinson fell in love with popcorn at a young age. It was something his family used to make together before sitting down on the couch for movie nights.
Robinson said his dad’s secret trick was pretty simple — just grease up a skillet to pop the kernels.
“Whatever he did to his popcorn, he kept it to himself,” Robinson told FOX 17 in 2022. “One day, I may try to get that information out of (him.) He’s got a taste man. He’s got to taste.”
FOX 17 The older he got, the more Robinson realized he couldn’t escape that nostalgic experience.
So, just like his father had done, Robinson shared his love for popcorn with his own children. Although this time, it wasn’t just for family movie nights. He wanted to turn this into a business.