What happened to all the Schwan’s food trucks and door-to-door home delivery?
After 70 years, the trucks were rebranded, then went the way of milk trucks and rolled into history — at least in Oklahoma, and other small markets in other states far from Schwan’s home base in Minnesota.
In 2018, the Schwan family sold 70% of its business to Korean firm CJ CheilJedang for $1.8 billion, but kept Schwan’s Home Delivery. In 2022, they changed the company name, and the signage on the familiar trucks, to Yelloh.
Schwan’s Co. continues, producing numerous familiar retail brands, including Stilwell frozen foods — in Stilwell, about 190 miles east of OKC — Red Baron and Tony’s pizza, and Mrs. Smith’s and Edwards pies. It also is heavily into institutional food service.
Yelloh, however, facing “economic headwinds, rising business costs and the post-pandemic world,” came to the end of the road in Oklahoma and elsewhere late last year. The Schwan’s/Yelloh trucks, the stuff of memories, were parked.
Yelloh, formerly Schwan’s still has home food delivery in 18 states, but Oklahoma is not one of them