On Feb. 7, 2024, PNC hosted the second PNC North Carolina HBCU Pitch Competition, with student-entrepreneur Tyshawn Adams representing Fayetteville State University placing first. Adams will receive a $3,000 cash prize for his pitch, TimeCRFT, the mission of which is “to empower students to experience college at their highest potential through cognitive restructuring, behavioral activation and accountability techniques with groundbreaking education-technology solutions.”