This summer’s Connie Mack World Series in Farmington may wind up being seen by a larger audience than ever, thanks to a legislative appropriation that would allow New Mexico tourism officials to buy advertising to support television coverage of the event.
A measure shepherded through the New Mexico Legislature by Sen. William Sharer, R-Farmington, and Sen. Antonio Maestas, D-Albuquerque, would provide the New Mexico Department of Tourism with $150,000 a year for the next three years to buy advertising on television and stream broadcasts of the tournament on the CBS Sports Network.
The bill was included in the $10.22 billion state budget the House of Representatives sent to Gov. Michelle Lujan Grisham on Feb. 13. Lujan Grisham must sign the bill before it becomes law, and she has line-item veto power over the various provisions in the budget.
Sharer said the funding, which totals $450,000, would support the airing of the New Mexico True advertising campaign, which promotes tourism opportunities throughout the state.