AdAdapted , an, Ann Arbor-based consumer packaged goods (CPG) media partner, announced the addition of two key executives to its leadership team. Chris Roelle joins as managing director of agency partnerships and Rob Streeter as senior vice president of product.
These hires are intended to enhance AdAdapted’s ability to deliver innovative solutions for CPG brands, agencies, and retailers.
In his role as managing director of agency partnerships, Roelle will lead AdAdapted’s agency sales team, focusing on strengthening existing relationships and cultivating new partnerships with agencies and digital media supporting CPG brands. Roelle brings more than 25 years of experience, most recently with Condé Nast, IRIS.TV, and Stingray, driving strategic partnerships and growth with agencies, brands and data partners, particularly in the retail media space. His strong network and deep knowledge of omni-channel digital advertising models, including programmatic, video, digital, commerce/retail and linear media, will deepen AdAdapted agency partnerships.