One Music Fest is celebrating its 15th year of bringing urban culture and joy to Atlanta. The festival takes place on Saturday, Oct. 26–27.
The festival has evolved from its meager beginnings in King’s Plow parking lot, now hosting 100,000 plus attendees at Piedmont Park in Atlanta. BLACK ENTERPRISE spoke with One Music Fest Founder J. Carter to discuss 15 years of Black cultural excellence.
Carter’s passion for One Music Fest is palpable. His vision led him to financial loss for many years, yet he was undeterred. The visionary founder credits his wife with encouraging him to take the glass half-full approach and see the venture as a long-term investment.
He recalls, “It was my wife who said, ‘You can look at it as one of two ways: losing money or investing money.”
This advice and his belief in the marketability of Black culture paid off—the Harlem native invested in his dream , Atlanta, and hip-hop culture. Peep what Carter had to say about his 15-year journey and 2024 OMF.