Bakersfield, Calif.-based Bolthouse Fresh Foods is sharing a first look at its redesigned corporate logo. The logo will roll out in fall 2024 to celebrate the company’s century-long heritage as one of North America’s largest producers of carrots, according to a news release. Bolthouse Fresh Foods said the rebranding, themed “Modern Roots,” combines modernity with authenticity, bringing a fresh, dynamic and innovative spirit to its products.