NEW YORK — (AP) — Small businesses along popular vacation destinations like boardwalks and piers in the U.S. say the number of tourists flocking to the waterfront is back to normal, meaning pre-2020 levels. But while the affluent are spending freely, lower-income vacationers are sticking to carefully planned-out budgets.
Sean Bailey, marketing manager of the SkyWheel observation wheel by the Myrtle Beach, S.C., Boardwalk and Promenade, said ticket sales for the 13-year-old attraction have exceeded 2019 levels since 2021, and so far this year are tracking slightly above 2023 levels.
Bailey has noticed that tourists buying the cheaper tickets – which increased from $18 to $21 this year — are planning ahead and buying online instead of walking up to the 200-foot attraction. A regular ride, or “flight,” on the SkyWheel, which has glass enclosed gondolas that seat up to six, takes 10 to 15 minutes.
On the other end of the spectrum, the costlier tickets have become more popular. There are $35 sunrise tickets and $109 VIP tickets which include up to four people and get the buyer a flight that lasts 30 minutes. SkyWheel also offers a $250 gender reveal package which includes a light show and a ride for up to six.