J Balvin is gearing up to headline the 2024 Billboard Latin Music Week . This year’s 35th annual event will unfold from October 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater.
Known for his massive influence on Colombian reggaetón and global Latin music, the Medellín superstar — who is fresh off releasing his sixth solo studio album Rayo — will host a special night titled “Next Gen Reggaetón: An Evening Curated by J Balvin” during the week. The event promises an exciting lineup of surprise performances and guests, all chosen by Balvin himself.
The global superstar and entrepreneur is a highly decorated and critically acclaimed cultural icon who has won multiple Billboard Music Awards and plenty of chart accolades, including nine No. 1 tracks on the Hot Latin Songs chart, including “Mi Gente” with Beyoncé, “Ginza,” “RITMO (Bad Boys For Life)” with Black Eyed Peas) and a No. 1 on the Hot 100 (“I Like It” with Cardi B and Bad Bunny).