MCFARLAND, Calif. (KGET) — Global agriculture breeding company Bloom Fresh opened its new breeding campus, the Discovery Center, in McFarland Tuesday.
The grand opening event attracted hundreds of licensed growers from 18 different countries, who gathered to tour the state-of-the-art lab space and greenhouses spanning the 160-acre facility.
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Company leaders said the opening of the Discovery Center will lead to developing healthier, tastier, and more environment-friendly table grape and cherry varieties.
“We believe that grapes are the perfect healthy and nutritious snack for families to enjoy, but there’s always room to improve in the future,” Fiachra Maloney, Bloom Fresh’s Chief Marketing Officer, said
Josep Estiarte, Bloom Fresh’s CEO, said the new facility shows the significance of innovation in the agriculture sector.
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“If we cannot create products that are more suited for future generations, growers will not be able to survive,” he said. “So for us, this is an important piece of the whole supply chain.”