RICHMOND, Va. (WRIC) — Monday marks the beginning of the 23rd annual “ Drive Sober or Get Pulled Over ” campaign in Virginia, an initiative aimed at combating drunk driving and promoting safe transportation alternatives. This year, the campaign once again focuses on enforcing penalties for driving under the influence (DUI) and encouraging individuals to secure a safe, sober ride home.
“Drive Sober or Get Pulled Over,” which has been recognized nationally since 2001, serves as a crucial reminder of the severe consequences associated with impaired driving. According to Governor Glenn Youngkin’s office, there were 6,910 alcohol-related crashes occurred in Virginia in 2022, resulting in 274 fatalities and 4,174 injuries.
This year, Governor Glenn Youngkin’s administration is announcing a new part of the campaign. “What’s the Damage?” will provide a new perspective under “impactful messaging” to encourage drivers to plan a safe, sober ride home.
As part of the campaign, nearly 150 law enforcement agencies across the state participated last year , conducting 476 individual patrols and 100 sobriety checkpoints. The campaign employs a combination of public safety messaging and high-visibility enforcement to underscore the dangers and repercussions of driving under the influence.