‘He’s an icon.’ Merced radio personality still going strong after 45 years on the air

Dave Luna once again spent his Fourth of July traveling across Merced County from Gustine to Atwater.

The longtime Merced radio personality started his morning emceeing the annual Gustine Fourth of July Celebration. Luna, 66, has been a guest at the Gustine Independence Day festivities for 20 years.

He then traveled to Atwater to participatein its Fourth of July celebration at Castle Air Force Base, where he greeted fans and hopped on stage to introduce bands.

Luna’s voice has been traveling across radio waves in Merced County since he started in 1979 at the age of 19.

Forty-five years later and Luna says he doesn’t see a finish line in sight. He still enjoys what he does, loves interacting with listeners and does his best to bring some levity to their day.

“When people come up and say, ‘You make me smile in the morning,’ that’s the satisfaction I get,” Luna said. “When they say I love your stupid jokes. I love that little ‘Los Banos, baby,’ thing. That’s the kind of stuff that tells you you’re doing something right.”

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