Officials in The Villages are preparing to install their own poles in a challenge to SECO Energy over exorbitant increases in pole rental rates. SECO Energy infuriated community development district supervisors across The Villages earlier this year by announcing increases of up to 600 percent in pole rental rates. Officials accused SECO of dodging the potential wrath of homeowners by saddling the CDDs with the huge increases. Residents would still end of up paying the rate hikes through CDD maintenance assessments, but SECO would have avoided looking like the bad guy.