Ted Drewes Jr., the frozen custard king of St. Louis, dies at 96

Ted Drewes Jr., an icon of the Midwest whose famous frozen custard brought joy and sweet summer relief to generations, has died at 96. When Dairy Queen introduced its Blizzard in 1985, they acknowledged that the concept was inspired by Drewes. Sunday TODAY’s Willie Geist remembers a life well lived.

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