HYATTSVILLE, Md. ( DC News Now ) — A Black entrepreneur in Hyattsville is re-envisioning the classic ice cream.
Rhett Butler wants to use organic ingredients to create plant-based frozen desserts for people with dairy allergies.
“It makes me feel great being a Black entrepreneur sending my products into the community because I am doing this for us because at the end of the day, we have to make sure what we are doing for the community is to take care of each other and what our product does is solve the problems of those who are afflicted,” Butler said.
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Butlers’ Black-owned business is called Jolie Gelato.
For nearly eight years, Butler has been perfecting his frozen desserts. His specialties are premium plant-based gelato and sorbets which are organic.
“We have a unique product that is made for folks who have a dairy allergy, anyone who has discomfort from eating dessert, we made this for you.”
Sherri Roberts Lumpkin is the president of the Mount Ranier Business Association in Prince George’s County. Her organization helps start-up businesses like Jolie Gelato get on their feet.