1971 Chevy C10 ‘Bluey’ Heads to SEMA for a Stunning Transformation

C10 Truck Nerd’s iconic 1971 C10 “Bluey” heads to SEMA for a full transformation, thanks to Distinctive Industries and partners.

The 1971 Chevy C10, affectionately named “Bluey,” is about to embark on an exciting new journey at the world-renowned SEMA Show in Las Vegas. Originally owned by C10 Truck Nerd, Bluey was destined to be a patina project until a twist of fate changed its course. In a recent video announcement, C10 Truck Nerd revealed that Bluey has been sold to Distinctive Industries, who will now take the truck to the next level with a full transformation for the biggest stage in the automotive industry.

Bluey’s story began as a modest 1971 C10 pickup, with its patina finish giving it a rugged charm. However, as C10 Truck Nerd explained, he couldn’t make up his mind about the truck’s future, debating whether to keep it, sell it, or part it out. Ultimately, he decided to sell the truck to Distinctive Industries, marking the start of an ambitious new chapter for the iconic vehicle.

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