The newest billboard added to downtown Buffalo was noticed by every person who lives in Western New York, but you may be surprised to learn who was the last person to know. Earlier this week, a billboard featuring Josh Allen and his partnership with Gatorade went up on the Statler building. It was pretty cool to see, because it is unlike any previous sign posted in the Buffalo area. It catches your attention in a very eye-grabbing way, and that’s probably because it features the most popular guy in Buffalo – Josh Allen – in the large dimensions of 120′ tall and 110′ wide.