BUFFALO, N.Y. — The entire ad of Buffalo Bills quarterback Josh Allen did not need to be in place for his face to be recognizable. Attention went to the side of the Statler building in downtown Buffalo on Aug. 14 as a nearly 12-floor long Gatorade advertisement featuring Allen was put up on the side of the building.
The display features Allen’s face with blue Gatorade dripping down, along with the company’s “Is It In You?” slogan and its orange logo placed above him. At night, blue lights illuminate the sign, drawing plenty of onlookers to admire the franchise quarterback in this busy part of downtown.
“I said to myself, ‘That is the coolest thing I’ve seen. That is the coolest thing I’ve seen.’ Cause the last thing that I seen [something] like that, if I’m correct, it was LeBron James , right? LeBron James had like one of those big old things in Cleveland,” left tackle Dion Dawkins said. “… Gatorade is lit. Josh is lit. 17 is him. … Buffalo is but so big and Josh is bigger than the building, so imagine like a floating Josh like, you’re driving on the, on the throughway and you look over and look, there’s Josh Allen staring at you with a Gatorade symbol.”