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- Rivian CEO RJ Scaringe spoke on the competitive dynamics among EV brands at the Atlantic Festival.
- He said there’s an “extreme lack of choice” in the EV market, especially for vehicles under $50,000.
- Scaringe told the audience that for EVs to succeed, there needs to be many thriving brands.
Rivian CEO RJ Scaringe thinks people are missing the mark on the competitive dynamics between EV brands.
Scaringe discussed what he believes a thriving EV industry should look like and the lack of viable options for consumers at the Atlantic Festival in Washington, DC, on Friday.
The CEO lamented headlines that try to crown a single brand or manufacturer as a winner . That’s not what he believes a successful EV industry needs.
“This is such as big space. We as a planet consume 90 million new cars a year,” Scaringe said. “This, by definition, needs many successful companies building many different flavors of what a car might be.”