Peacock and Blumhouse have unveiled plans to take over the Stanley Hotel — known as the inspiration for the hotel in Stephen King’s “The Shining” — for the “Overnightmare,” a weekend-long immersive experience where guests can book rooms based on one of four Blumhouse films: “Insidious,” “The Purge,” “Happy Death Day” and “Freaky.”
The event takes place at the Stanley, located in Estes Park, Colo., from Oct. 18 to Oct. 20. Upon check-in, guests will be welcomed by a cast of Blumhouse-themed characters, including a “conci-scare-ge,” who will serve as the guide for all of the weekend’s offerings. During the day, attendees can grab a drink at the Blumhouse Bar, play the studio’s upcoming video game “Fear the Spotlight” or explore the “Teacup” Room, a lounge based on the new horror thriller series from James Wan’s Atomic Monster and Peacock.
In the evening, guests will be pulled from their rooms for personalized, immersive after-dark activities. Inspired by the Blumhouse filmography, each experience will feature interactive characters, narratives and scares. Participants can select the experience that best fits their fear threshold. The “Freaky” and “Happy Death Day” themed nights will be geared toward general audiences while the “Insidious” and “The Purge” activities are reserved only for seasoned horror fans.