The frozen meal delivery service Yelloh , formerly Schwan’s, will cease operations this fall, the company announced Monday .
“It’s with heavy hearts that we made the difficult decision to cease operations of Yelloh,” CEO Bernardo Santana said in a press statement. “We are thankful to our many loyal customers and hard-working employees for everything they have done to support us.”
Here’s what to know.
Why is Yelloh closing?
The frozen food brand, which has been in business for 72 years, will cease all operations in November, citing “insurmountable” business challenges and changes in consumer lifestyle.
Board Member Michael Ziebell said in a press statement that the company had been fighting against the nationwide staffing issues and food supply chain issues caused by the pandemic.
“These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for over 20 years, made success very difficult,” Ziebell said. “Digital shopping has replaced the personal, at-the-door customer interaction that was the hallmark of the company.”