The History of Dallas’ Waterfall Billboard

Dallas tends not to conjure up images of water cascading down craggy stone cliffs. However, locals and visitors alike can behold the city’s own version of a majestic waterfall above Interstate 35, just off Harry Hines Boulevard in front of the Alexan apartment complex. There, on a giant billboard currently advertising Miller Lite, with a shoutout to the Dallas Cowboys, water rushes down a carefully crafted rock mountainside, beckoning commuters and road-trippers to Big D.

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