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- Patagonia laid off 41 members of staff on Monday as part of a major business transformation.
- It is the second round of job cuts this year for the outdoor-apparel brand.
- The changes were “only the first step,” CEO Ryan Gellert wrote in an internal email.
Patagonia laid off 41 staff members on Monday and announced a major business transformation to prepare the company for the next 50 years.
It marks the second round of layoffs this year for the outdoor-apparel brand after 90 customer-service staff were told in June to relocate to one of the company’s hub areas or leave the company.
“While we remain profitable, we are vulnerable to the same economic headwinds many companies in our industry are facing,” CEO Ryan Gellert wrote in a LinkedIn post announcing the changes on Monday.
“Meeting our own standards requires embracing change and focus, and this week begins some major internal changes that are critical for our success in the near term and foundationally important for our next 50 years,” he said.