Haley Voters For Harris, a political group looking to sway center-right and previous Nikki Haley supporters in favor of Vice President Kamala Harris, is rolling out a new seven-figure digital advertising campaign in key swing states, with tailored messages around the economy, fiscal responsibility and Harris’ prosecutorial background.
The effort will particularly focus on Pennsylvania, Michigan and Wisconsin, the so-called ‘blue wall states,’ and target voters in North Carolina, Arizona, Nevada and Georgia.
“We think that there are many, many voters who will be receptive to our message, and we know that there are more of them out there, potentially a lot more of them in fact, than the likely margin of the victory that’s going to happen for one of the two candidates come November the fifth,” said Craig Snyder, the national director of the organization.
The group stemmed from a political action committee supporting Haley over former president Donald Trump. After Haley’s primary loss, it threw its weight into supporting President Joe Biden, and now Harris with the Democratic ticket change. They’re looking to reach people who voted for Haley in the primaries and center-right voters.