In 1983, Rudy and Adelfa Ortiz and Frank and Gloria Cudia founded Fiesta Hispana to fill a void in the community, celebrating Latino culture in Rockford, Illinois.
For about 20 years, Fiesta Hispana was the premier family-friendly event in the area, offering entertainment for all ages. During its tenure, it stood as the largest celebration of Latino culture in the Rockford area, drawing crowds with its vibrant and diverse features.
Attendees eagerly anticipated the array of food and merchandise vendors, the excitement of the queen contest and the pride of the flag presentation. The event was renowned for its folkloric dancers, who showcased traditional dances that celebrated the rich cultural heritage of Latino countries. The jalapeño eating contest added a spicy twist to the festivities, while a variety of musical acts provided a lively soundtrack that kept spirits high throughout the event.
Fiesta Hispana also offered a carnival, complete with rides and games, that delighted children and adults alike. Car enthusiasts enjoyed the car show, and sports fans could engage in or watch spirited soccer games, adding to the event’s dynamic appeal.