Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series →. The growth and maturity of the creator economy is impossible to ignore. It will surely dominate this year’s Advertising Week kicking off today in New York, according to marketers and media executives, who say that the fragmented media landscape continues to elevate the importance of the creator economy, which has become a reality for nearly every platform, even surprising platforms like LinkedIn, for marketers.