Simply Wholesome: 40 Years of Faithful Service to South L.A.-and Beyond

Four decades of staying in business and remaining a viable entity is worth celebrating. On this Black Entrepreneurs Day, the L.A. Sentinel salutes Percell Keeling. The Morningside High and UCLA alum opened Simply Wholesome Health Food Store and Restaurant in 1984 to South LA and surrounding communities. “Simply” is a…

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