In tandem with today’s observance of World Mental Health Day (Oct. 10), the California Department of Public Health (CDPH) is unveiling its Never a Bother campaign in partnership with Grammy Award-winning artist and mental health advocate Megan Thee Stallion . The youth suicide prevention campaign is designed to heighten awareness of suicide prevention tools and resources before, during and after a crisis.
The Never a Bother campaign video finds Megan Thee Stallion talking compassionately about her own mental health journey, the need for transparency in conversations about the subject and the free crisis resources available to youth through the initiative. Her comments were drawn from a recent video interview with Billboard executive director of R&B/hip-hop Gail Mitchell.
“It took me a long time to be comfortable talking about my mental health,” the rapper shares at one point. “Asking for help doesn’t make me weak. Asking for help actually built my strength… going to get the help gave me the tools to be stronger. So I just definitely want to talk to the Hotties and let them know it’s OK to ask for help… Hotties, you are never a bother.” View the video below.