(By Chris Stonick) What size markets should go after recruitment dollars? Every market! Size has nothing to do with problems. In many cases, the inverse is true. You have two companies in town. One employs 100 people, the other just 25. They’re both down 5 workers. Who’s feeling the greater pain? The company with 25 workers. They are down 20% of their workforce. The larger company is only down 5% of its workforce, and they might not even notice it at all.