Del Norte doesn’t have a website or a storefront, and until now, its press coverage has amounted to a fleeting mention in a Raleigh Magazine sidebar.
But the Durham-based flour tortilla company, which accepts orders via Instagram DM and delivers them once a week, has nearly sold out through the end of this month. November dates are starting to fill up, too.
This is normal, according to owner Arturo Perez.
“We just can’t make enough,” Perez says.
If you don’t want to wait a month to try it, you’re in luck: Del Norte is holding a pop-up this Sunday from 10 a.m. to 2 p.m. at the Cocoa Cinnamon location in Lakewood. $2 from each pack of tortillas sold will go toward victims of Hurricane Helene.
Perez launched Del Norte last year with his sister Karina. The two had originally hoped to sell breakfast tacos at area farmer’s markets, but their mom thought that idea was too involved—and they really needed her to be on board with the business, Perez says, because she was the one with the tortilla recipe, Perez says.