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Disney World survived the wind and rain from Milton well, and the park reopened Friday. However, according to one estimate, the storm cost $200 million in revenue and $20 million in operating income. The forecast came from Bloomberg Intelligence, which also reported that attendance may be lower than usual for several months, making the financial hit worse.
The number for the loss is very modest compared to the size of Walt Disney Co.’s ( NYSE: DIS ) quarterly revenue. Last quarter, Experiences, which includes the theme parks, posted revenue of 2% to $8.4 billion, compared to Disney’s total revenue of $23.1 billion, which was 4% higher.
However, Experience is critical to Disney’s profit-making success. In the quarter, its operating income was $2.2 billion of the company’s $4.2 billion total. When management said in its quarterly comments that Experience revenue might be soft in the upcoming quarter, it drove shares lower.