California’s Del Monte Foods Unveils New Product Line to Meet Evolving Consumer Tastes

Del Monte Foods has reaffirmed its commitment to innovation by introducing a new product line inspired by the latest food trends, aiming to cater to consumers’ increasing appetite for exciting and unexpected flavors. As the U.S. becomes more racially and ethnically diverse, the company is tapping into the growing demand for global and ethnic tastes with offerings like Mexican Style Street Corn and Southern Style Green Beans—bold, modern twists on classic favorites.

Driven by robust Product Innovation Teams, Del Monte closely monitors restaurant trends and collaborates with culinary experts to anticipate consumer preferences. This focus on innovation has led to the successful launch of JOYBA® Bubble Tea, which brought the popular beverage into mass retail, paving the way for its growth beyond specialty shops. Following this success, Del Monte introduced Bubble Fruit® Gel products, capitalizing on the appeal of bubble tea textures and flavors.

This story was originally published here.

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