DAVIS — One Northern California doctor is looking to connect people living with hidden disabilities and illnesses with each other.
Dr. Rebecca Lobo came up with the idea recently while preparing for a Sjogren’s summit. The idea is that those suffering from the disease have a hard enough time dealing with illness, much less marketing their product or business.
Lobo said that opening up about her Sjogren’s diagnosis and developing her skincare line made her realize that “business and how you do business is not really set up for people with hidden disabilities.”
She said physical or financial limitations impact one’s ability to get their business off the ground.
“What I noticed is that on my journey, I had to really scrounge to find resources to help me,” she noted.
So she created a guide for small business owners like herself called the “HIDDEN” directory ,” which stands for The Hidden Illness and Disability Directory of Entrepreneurs and Nurturers.