Gatorade announced the launch of a new generative AI-powered design experience on its Gatorade iD platform. In partnership with Adobe Firefly, this tool allows athletes to personalize Gatorade Squeeze Bottles with nearly endless design possibilities.
This innovative feature gives users the ability to create one-of-a-kind designs by typing ideas into a search box and choosing from various themes and colors. The AI technology, integrated with help from digital agency Work & Co, offers athletes a fun and user-friendly way to express their unique style.
The technology will be showcased at the Adobe MAX 2024 Creativity Conference, highlighting Gatorade’s commitment to personalization and innovation. Available through Gatorade’s free iD membership platform, the new tool offers athletes a chance to create personalized bottles like never before.