Moose Knuckles is delving deeper into the luxury market with the debut of its new subbrand.
The Canadian luxury outerwear brand on Tuesday launched Moose Lab, a new subbrand described as a “platform for creative collaborations.” Moose Lab’s debut collection, a 12-piece capsule of utilitarian-style outerwear , is designed by the brand’s global artistic director Carlos Nazario, who was appointed to the position in March 2023.
“ Moose Knuckles has built a foundation and a design aesthetic that’s super strong,” Nazario said. “When I came on as artistic director, I just thought there was a space for us to do something that felt a little bit more elevated in terms of its execution and I thought that that needed to sit alone. The price point obviously is a little bit higher, so I think the execution feels a little bit slicker. I thought it was important for us to have a very strong fashion point of view and a space to explore that.”