The secret to happiness might just be a well-curated grocery store.
Over a year ago, Happier Grocery, cofounded by fashion veteran Wells Stellberger who was at Marc Jacobs for many years, opened up shop on Canal Street in New York City. Now, it’s gone viral several times over, as wellness enthusiasts flock to the store. According to the team, the business took off this summer, in particular. The grocery itself features floors of carefully curated, health-forward products across categories including food and beverage, fashion, home supplies, beauty, wellness, literature and more. The assortment is constantly evolving based on the season, what’s new and what customers are gravitating toward.
“We’ve been in New York for a decent amount of time, about 20 years. Having lived and breathed the city, we started seeing areas that we tended to gravitate toward or were inspired by, like a Lifetime or Hu Kitchen when it was open,” Stellberger said. “We felt it would be interesting to understand what we were inspired by…and envision how that could come together more comprehensively into a grocery store.”