After American Express became the Formula 1 Americas payments partner ahead of the inaugural Las Vegas Grand Prix last October, the company has announced that its gone all-in with its Formula 1 ties in a new multiyear global partnership.
Amex has become an official partner for the Formula 1 global calendar encompassing the regions of Australia, Asia, Europe, the Americas and the Middle East. Since its announcement last year, the company has activated in Montreal, Austin, Mexico City, São Paulo and Las Vegas.
The new global partnership is building on this momentum over the past year after seeing the affinity from its fastest-growing customer base of Millennials and Generation Z — especially given the 300 million fans in these segments, Amex said. This partnership deal adds to American Express ’ expansive sports portfolio including tennis, golf, basketball and more.
“American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 Academy, and I’m delighted that they have chosen to expand their relationship with us to become an official partner,” said Emily Prazer, chief commercial officer at Formula 1. “We look forward to working with Amex to enhance the experience of card members at our races and showcasing Amex perks to our existing fans everywhere we race.”