Understanding the impact of Taylor Swift’s Era’s Tour
INDIANAPOLIS (WISH) — Taylor Swift is scheduled to perform in Indianapolis in just over a week, and the city is buzzing with excitement among fans and local businesses. With an estimated economic impact of $100 million, experts predict this event will be truly historic for the city.
Economists from the Kelley School of Business at IU Indianapolis highlight that the economic boost will stem from various sources, including hotels, restaurants, and hospitality services. As the concerts approach, businesses are gearing up for a surge in customers next weekend.
Also gearing up for a surge in customers are people looking to part with their concert tickets.
On Wednesday morning, ticket prices on the secondary market started at around $1,600, with premium seats exceeding $22,000.
Marketing professor Mark Mayer notes that while ticket prices reflect the concert’s scale, the excitement generated by the surrounding events will amplify its overall impact.