A North Bay creamery that’s been around for 30 years is experiencing a surge in popularity after a San Francisco woman made their milk go viral on social media. The hashtag “milktok” trend is now sweeping the globe.
Peggy Xu has what she describes as a “regular 9 to 5 tech job” during the day, but it’s her TikToks she’s now become internet famous for.
“I never expected to take off like this. It has just been so awesome. Seeing the impact this has had on Straus too,” she beamed via Zoom on Wednesday afternoon.
Xu’s love of Petaluma-based Straus Family Creamery cream top milk first swept the internet a year-and-a-half ago and in recent weeks caught fire.
Her videos of scooping the cream out of glass half-gallon bottles have gotten millions of views and started a dairy revolution of drinking this style of milk.
ABC7 News made a trek up to Sonoma County to get to the “bottom” of what this “cream top” is all about.
MORE: Simu Liu takes interest in Bay Area-based boba company after viral video