Goldfish changes name of iconic crackers to appeal to adults

( WJW ) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish announces a limited-time renaming of its iconic Cheddar crackers to ‘Chilean Sea Bass.’

The Chilean Sea Bass crackers will maintain the familiar shape and flavor of traditional Goldfish.

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“We know the love for Goldfish spans all ages,” said Danielle Brown, Vice President of Goldfish. “Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”

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Goldfish is rebranding its iconic Cheddar crackers, but only for a limited time. ( Photo courtesy of Goldfish )

Starting today, snackers can purchase two bags of the limited-edition Chilean Sea Bass crackers for $7.38 at ChileanSeaBassCrackers.com , while supplies last.

For those unable to snag the Chilean Sea Bass version, traditional Goldfish Cheddar crackers will continue to be available at retailers nationwide.

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